New trade advertising to help broaden H.L. Flakes’s customer base helped bring new life to the company and customers they serve. With research came a brand makeover, new message, a tagline that’s a new mantra and presence that others want to copy. Simplicity in a cluttered market helped them stand out even more. The new look and messaging has been applied to all their aspects of business. And business is good. (A Drucker Group project).
H.L. Flake
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