American Lock is the choice of commercial and industrial professionals to manage the safety and security of their businesses, employees and assets. The solid, dependable and authentic brand had limited support over the years and needed a revival of its tough brand image. So in a combined program, a new image campaign promoting its tough, high security protection emerged. The day-to-day severe conditions the locks perform for serious security needs were the forefront for American’s campaign tone. Now with a new emotional connection, excitement and tagline, American Lock is back. (A Drucker Group project).
American Lock Ads
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Portfolio
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RainSoft
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Kryptonite Non-Traditional Advertising
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W. R. MEADOWS
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Modagrafics Website
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INX International Website
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Twisthink
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Modagrafics
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W.R. Meadows
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ITW Commercial Construction Catalogs
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American Lock Ads
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The FX of INX
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San Lucas Foundation
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H.L. Flake 100th Anniversary
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Modagrafics Identity System
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Ouilmette Golf Club
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Posters
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Vertex
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Rainsoft
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Rockall, Ontario T-shirts
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SSCS
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Lavatec
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CD Modern Remodeling
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American Lock
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Accuweb
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Kryptonite
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International Trucks MXT
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Detroit EV
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Bass Pro Shops
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Shiner Beer Backyard BBQ
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H.L. Flake
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Comp24
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Alcoa
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Sabrosa Grill
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INX
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Strine
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A-Tek
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Sabrosa Grill
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International Trucks Drive and Deliver
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Alcoa LvL1
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Comp24
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Vector Growth Partners
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Cee Farms
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CD Modern Remodeling