American Lock is the choice of commercial and industrial professionals to manage the safety and security of their businesses, employees and assets. The solid, dependable and authentic brand had limited support over the years and needed a revival of its tough brand image. So in a combined program, a new image campaign promoting its tough, high security protection emerged. The day-to-day severe conditions the locks perform for serious security needs were the forefront for American’s campaign tone. Now with a new emotional connection, excitement and tagline, American Lock is back. (A Drucker Group project).